September 16, 2014 – 10:05 am | No Comment

Audiofanzine put the Waldorf Streichfett digital synthesizer to the test. Released earlier this year, the small box is designed to replicate the sound of vintage string machines.
Read the review
SynthGear TagsSynths keyboards and anything with a keyboard …

Read the full story »
Home » Artists, Featured Videos, Videos

Moog: When you’re having more than one

Submitted by on March 15, 2010 – 5:00 pm One Comment

Edd Kalehoff is a noted keyboard player, having been featured in the Moog documentary, and he was also the keyboardist for several albums by a band called The Roches. He was also the composer of many musical cues for the game show “The Price is Right” (it’s rumored that he makes about $250,000 per year for these), ABC News, Monday Night Football and many, many others.

He did a video spot for Schaefer Beer in the 1970’s featuring a Moog modular synth – with Edd jamming on the Schaefer jingle.

The theme of the commercial was noteworthy (“Schaefer: The beer to drink when you’re having more than one!”), but I also thought that the pairing of this commercial with some pretty crazy moog-ishry was pretty interesting. I almost get the feeling that it was inferring “Hear how weird the music is? Well that’s how you’ll feel after a few Schaefers” .

Here’s the video:

I’d say that Edd had definitely had more than one in this video!

One Comment »

  • Jack Hertz says:

    IIRC. Following Switched on Bach’s success. There was a bit of Moog hits craze with all kinds of pop tunes and jingles falling victim to “crazy moog-ishry.” Honestly, that monstrous 8-track machine sitting next to him got my attention more than the synth.

Leave a comment!

You must be logged in to post a comment.