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Audiofanzine put the Waldorf Streichfett digital synthesizer to the test. Released earlier this year, the small box is designed to replicate the sound of vintage string machines.
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Moog: When you’re having more than one

Submitted by on March 15, 2010 – 5:00 pm One Comment

Edd Kalehoff is a noted keyboard player, having been featured in the Moog documentary, and he was also the keyboardist for several albums by a band called The Roches. He was also the composer of many musical cues for the game show “The Price is Right” (it’s rumored that he makes about $250,000 per year for these), ABC News, Monday Night Football and many, many others.

He did a video spot for Schaefer Beer in the 1970’s featuring a Moog modular synth – with Edd jamming on the Schaefer jingle.

The theme of the commercial was noteworthy (“Schaefer: The beer to drink when you’re having more than one!”), but I also thought that the pairing of this commercial with some pretty crazy moog-ishry was pretty interesting. I almost get the feeling that it was inferring “Hear how weird the music is? Well that’s how you’ll feel after a few Schaefers” .

Here’s the video:

I’d say that Edd had definitely had more than one in this video!

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One Comment »

  • Jack Hertz says:

    IIRC. Following Switched on Bach’s success. There was a bit of Moog hits craze with all kinds of pop tunes and jingles falling victim to “crazy moog-ishry.” Honestly, that monstrous 8-track machine sitting next to him got my attention more than the synth.

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